Reasons for buying items endorsed by influencers Indonesia 2020, by age group
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 47 percent of Indonesian respondents aged 25 to 34 years stated that they had purchased products endorsed by influencers because they had wanted to buy the product, regardless of who had been promoting it. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
