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Reasons for buying items endorsed by influencers Indonesia 2020, by age group

Reasons for purchasing products that were endorsed by influencers in Indonesia as of October 2020, by age group

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In cooperation with
Rakuten Insight
Release date

January 2021



Survey time period

October 8 to 31, 2020

Number of respondents

3,358 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"

Figures have been rounded.

Age group breakdowns:
16-24 years: 984 respondents
25-34 years: 1,401 respondents
35-44 years: 753 respondents
45-54 years: 184 respondents
55+ years: 36 respondents

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Statistics on " Influencer marketing in Indonesia "

Statistics on Influencer marketing in Indonesia



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