People that follow at least one social media influencer India 2020, by gender

Published by
Tanushree Basuroy,
Jun 15, 2022
According to a survey by Rakuten Insight in October 2020, the majority of female and male respondents admitted to following at least one influencer on social media. Overall, female participants were found to know more about social media influencers compared to the males.

Share of people that follow at least one social media influencer in India in October 2020, by gender

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Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

39,772 respondents

Age group

16 years and older

Supplementary notes

Original question: Do you follow at least one influencer on social media?

The survey question had 11,464 female and 28,308 male respondents.

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