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Type of purchased influencer-endorsed products South Korea 2020

According to a survey on social media influencers conducted by Rakuten Insight in October 2020, the most purchased type of influencer-endorsed product among South Korean respondents was cosmetics. The same survey found that around 40.8 percent of South Korean respondents has purchase experience of an item endorsed by the influencer.

Type of purchased products that were endorsed by an influencer in South Korea as of October 2020

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

South Korea

Survey time period

October 8 to 31, 2020

Number of respondents

1,811 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded.

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