Reasons for purchasing influencer endorsed products India 2023

Published by
Tanushree Basuroy,
Jun 16, 2023
According to a survey by Rakuten Insight in May 2023, the majority of respondents in India purchased an influencer-endorsed product because they found the promotion convincing. On the other hand, around 20 percent of the participants agreed to base their judgment solely on trust.

Reasons for purchasing products that were endorsed by an influencer in India in May 2023

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

14,793 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make a purchase?

The survey question had 6,493 female and 8,246 male respondents.

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