Reasons for purchasing influencer endorsed products India 2023, by age group
Rakuten Insight in May 2023, Indians aged between 16 and 24 years were the most likely to purchase items endorsed by influencers because they found the promotion convincing, indicated by 41 percent of the responses. Interestingly, the highest share of respondents who based their decision on trust fell within the 45 to 54 years age group.
According to a survey by