
Key benefits of using a vMVPDs service in the U.S. and Canada 2020
According to a survey conducted in 2020 among U.S. Americans and Canadians, nearly half of respondents stated that a key benefit of using virtual multichannel video programming distributors (vMVPDs) service is the access to live content through a guide. By contrast, 16 percent of them voted for the possibility of cancelling a disliked pay TV provider.