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Influencers endorsing products purchased by consumers Indonesia 2020, by gender

Type of influencers whose endorsed products were purchased by consumers in Indonesia as of October 2020, by gender

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Source

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In cooperation with
Rakuten Insight
Release date

January 2021

Region

Indonesia

Survey time period

October 8 to 31, 2020

Number of respondents

3,358 respondents

Age group

16 years and older

Special properties

among 1,860 female and 1,498 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of influencer endorsed the product that you purchased?"

Figures have been rounded

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Statistics on "Influencer marketing in Indonesia"

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