Impact of influencer endorsements on buying in China 2023, by gender and product type

Impact of influencer endorsements on buying in China as of May 2023, by gender and product type

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Release date

June 2023

Region

China

Survey time period

May 11 to 31, 2023

Number of respondents

6,033 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)

The question was asked among 3,653 female and 2,380 male respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.

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