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Willingness to buy influencer collaboration products Vietnam 2020, by gender

Published by Minh-Ngoc Nguyen, Sep 7, 2021
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 48 percent of female respondents in Vietnam would be willing to spend on a collaboration product between a brand and an influencer as long as the product's price was similar to that of a non-endorsed one. The share of male respondents with the same response was slightly lower, at 42 percent.

Willingness to spend on a collaboration product between a brand and an influencer among people in Vietnam as of October 2020, by gender

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Vietnam

Survey time period

October 8 to 31, 2020

Number of respondents

1,866 respondents

Age group

16 years and older

Special properties

among 1,031 female and 835 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded

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