Price ranges for an influencer collaboration product in Hong Kong 2023
Rakuten Insight in May 2023, a majority of respondents from Hong Kong who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer. About 43 percent of such respondents stated that they would be willing to buy such items even if the price is higher than a similar product. The survey result showed there was no big gender difference in this regard.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by