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Influencer following rate on social media in Taiwan 2020, by age group

Share of respondents following at least one influencer on social media in Taiwan as of October 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Taiwan

Survey time period

8 to 31 October, 2020

Number of respondents

10,222 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you follow at least one influencer on social media?

Age group breakdowns:
16-24 years: 1,337 respondents
25-34 years: 2,980 respondents
35-44 years: 3,618 respondents
45-54 years: 1,671 respondents
Above 55 years: 616 respondents

Percentages may not total 100 due to rounding.

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