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Impact of social media influencers on purchasing in Hong Kong 2020, by age group

Impact of social media influencers on purchasing in Hong Kong as of October 2020, by age group

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In cooperation with
Rakuten Insight
Release date

January 2021


Hong Kong

Survey time period

8 to 31 October, 2020

Number of respondents

2,555 respondents

Age group

16 years and older

Special properties

among respondents who followed at least one influencer on social media

Method of interview

Online survey

Supplementary notes

Original survey question:
Have you ever purchased an item or product because it was endorsed by the influencer?

Age group breakdowns:
16-24 years: 439 respondents
25-34 years: 991 respondents
35-44 years: 691 respondents
45-54 years: 292 respondents
55+ years: 142 respondents

Figures might not sum up to 100 percent due to rounding.

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