In late 2020, Hispanic and African American consumers each accounted for nearly a tenth all Amazon retail spending in the United States. Meanwhile, white consumers led the list, representing over 70 percent of the e-commerce platform's consumer spending share.
Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity
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Numerator. (December 21, 2020). Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed
Numerator. "Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity." Chart. December 21, 2020. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed
Numerator. (2020). Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed
Numerator. "Distribution of Consumer Retail Spending at Amazon in The United States in Late 2020, by Race and Ethnicity." Statista, Statista Inc., 21 Dec 2020, https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed
Numerator, Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity Statista, https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed (last visited January 19, 2025)
Distribution of consumer retail spending at Amazon in the United States in late 2020, by race and ethnicity [Graph], Numerator, December 21, 2020. [Online]. Available: https://www.statista.com/statistics/1201884/share-consumer-spending-amazon-united-states-by-race/?__sso_cookie_checker=failed