Activision Blizzard revenue by channel 2022

In 2022, Activision Blizzard generated over 6.6 billion U.S. dollars in revenues through digitally-distributed downloadable content, microtransactions, subscriptions, and products, as well as licensing royalties. The digital segment accounted for 88 percent of the company's total revenues, with retail channels only generating nine percent of total sales.

Net revenue generated by Activision Blizzard from 2015 to 2022, by distribution channel (in million U.S. dollars)

Characteristic	Digital online channels	Retail channels	Other
2022	6,633	290	605
2021	7,663	479	661
2020	6,658	741	687
2019	4,932	909	648
2018	5,786	1,107	607
2017	5,479	1,033	505
2016	4,865	1,386	357
2015	2,502	1,806	356

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Release date

February 2023

More information

Region

Worldwide

Survey time period

2015 to 2022

Supplementary notes

Net revenues from Digital online channels represent revenues from digitally-distributed downloadable content, microtransactions, subscriptions, and products, as well as licensing royalties. Net revenues from Other primarily includes revenues from our distribution business, the Overwatch League, and the Call of Duty League.

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