Spending per virtual event participant by B2B marketers worldwide 2020
During a survey conducted in May 2020 among B2B marketers, respondents were asked to indicate how much they spent on per virtual event participant. According to 34 percent of marketers their spending ranged between 500 and 1,000 U.S. dollars. Some 17 percent of respondents said they spent more than 1,500 dollars on each participant of a virtual event.