According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 87 percent of Thai respondents aged 16 to 24 years old stated that they followed at least one influencer on social media. Contrastingly, the same survey found that around seven percent of Thai respondents did not know what or who an influencer was.
Share of people who followed influencers on social media in Thailand as of May 2023, by age
Characteristic
Yes
No
I do not know what/who an influencer is
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Thailand as of May 2023, by age [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of people who followed influencers on social media in Thailand as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Thailand as of May 2023, by age. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Thailand as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/
Rakuten Insight, Share of people who followed influencers on social media in Thailand as of May 2023, by age Statista, https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/ (last visited September 09, 2024)
Share of people who followed influencers on social media in Thailand as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202069/thailand-share-of-people-following-influencers-by-age/
