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Reasons for not buying items endorsed by influencers Malaysia 2020, by age group

Reasons for not purchasing any products that were endorsed by influencers in Malaysia as of October 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Malaysia

Survey time period

October 8 to 31, 2020

Number of respondents

3,274 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"

Figures have been rounded

Age group breakdowns:
16-24 years: 809 respondents
25-34 years: 1,336 respondents
35-44 years: 758 respondents
45-54 years: 245 respondents
55+ years: 126 respondents

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