Influencers endorsing products purchased by consumers Malaysia 2020, by gender
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 52 percent of female and 61 percent male Malaysian respondents stated that YouTubers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer
