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Share of people who followed social media influencers Philippines 2020, by age

According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 92 percent of respondents aged 16 to 24 years old from the Philippines stated that they follow an influencer on social media. In total, an average of 86 percent of the total respondents was following a social media influencer.

Share of people who followed influencers on social media in the Philippines as of October 2020, by age group

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In cooperation with
Rakuten Insight
Release date

January 2021



Survey time period

October 8 to 31, 2020

Number of respondents

11,746 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

Figures have been rounded.

The survey was conducted among: 3,336 respondents aged 16 - 24 years 4,587 respondents aged 25 - 34 years 2,833 respondents aged 35 - 44 years 730 respondents aged 45 - 54 years 260 respondents aged 55 years and older

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