According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 36 percent of Thai respondents who have purchased an item or product endorsed by an influencer stated that they wanted to buy such product anyway, regardless of who was promoting it. The same survey revealed that around 82 percent of the respondents in the country followed at least one influencer on social media.
Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023
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The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023." Chart. June 12, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Thailand as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 Statista, https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/ (last visited September 16, 2024)
Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202166/thailand-reasons-buying-product-endorsed-by-influencer/
