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Reasons for not buying a product endorsed by an influencer Thailand 2020, by age

Published by Hansa Manakitsomboon, Feb 19, 2021
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 63 percent of Thai respondents aged 55 years old and older stated that they had not purchased an item or product promoted by an influencer because they had not needed the endorsed product. The same survey found that more than half of the Thai respondents followed at least one influencer on social media.

Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Thailand

Survey time period

October 8 to 31, 2020

Number of respondents

1,353 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?"

Figures have been rounded.

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