Rakuten Insight in October 2020, around 63 percent of Thai respondents aged 55 years old and older stated that they had not purchased an item or product promoted by an influencer because they had not needed the endorsed product. The same survey found that more than half of the Thai respondents followed at least one influencer on social media.
According to a survey on social media influencers conducted by Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age
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Statistics on Influencer marketing in Germany
Influencer accounts
6
- Premium Statistic Distribution of influencers Germany 2020, by number of Instagram followers
- Premium Statistic Average daily follower growth on influencer accounts in Germany 2020, by topic
- Premium Statistic Share of influencer subscribers on social media Germany 2021
- Premium Statistic Share of people following influencer product recommendations Germany 2021
- Premium Statistic Purchase decisions based on influencers Germany 2020
- Premium Statistic Opinions on influencers earning money for product recommendations in Germany 2020
Influencer marketing in companies
7
- Premium Statistic Average market price for an influencer post in Germany 2020
- Premium Statistic Planned annual company budget for influencer marketing Germany 2020
- Premium Statistic Opinions on influencer marketing advantages Germany 2020
- Premium Statistic Opinions on importance of influencer marketing during COVID-19 Germany 2020
- Premium Statistic Opinions in companies on finding the right influencer Germany 2020
- Premium Statistic Companies involving influencers in product or campaign development Germany 2020
- Premium Statistic Share of companies with influencer marketing departments Germany 2020
Popular influencers
6
- Premium Statistic Leading 10 influencers on Instagram Germany 2020, by number of followers
- Premium Statistic Leading food influencers on Instagram in Germany 2018
- Premium Statistic Leading 10 YouTube channels Germany 2023, by number of subscribers
- Premium Statistic Leading 10 gaming influencers on YouTube in Germany 2022, by number of subscribers
- Premium Statistic Leading 10 vegan influencers on YouTube Germany 2022, by number of subscribers
- Premium Statistic Leading TikTok accounts Germany 2022, by number of followers
International overview
7
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Most mentioned brands on German-language Instagram worldwide 2021
- Premium Statistic Platforms with highest influencer marketing ROI worldwide 2020
- Premium Statistic Industries increasing spending on influencer marketing 2020
- Premium Statistic Most popular media for influencer marketing worldwide 2021
- Premium Statistic Consumers interacting with influencers 2020, by platform
- Premium Statistic Influencer engagement rates worldwide 2020, by platform
Further related statistics
5
- Popular influencers' categories among followers in Italy in 2019
- U.S. social networks preference to learn about new products 2016
- U.S. small businesses: entity responsible for social media accounts management 2017
- Italy: enterprises using social media from 2015 to 2017, by percentage
- Leading countries in Instagram influencer marketing 2017, by sponsored posts
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Statistics
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- U.S. social networks preference to learn about new products 2016
- U.S. small businesses: entity responsible for social media accounts management 2017
- Italy: enterprises using social media from 2015 to 2017, by percentage
- Leading countries in Instagram influencer marketing 2017, by sponsored posts
Rakuten Insight. (January 14, 2021). Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age." Chart. January 14, 2021. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. (2021). Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in Thailand as of October 2020, by Age." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age Statista, https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/ (last visited January 28, 2023)
Reasons for not purchasing a product endorsed by an influencer in Thailand as of October 2020, by age [Graph], Rakuten Insight, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1202217/thailand-reasons-not-buying-product-with-influencer-endorsement-by-age/