Reasons for not buying a product endorsed by an influencer Thailand 2020, by age
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 63 percent of Thai respondents aged 55 years old and older stated that they had not purchased an item or product promoted by an influencer because they had not needed the endorsed product. The same survey found that more than half of the Thai respondents followed at least one influencer on social media.
