Live commerce usage in Brazil

Up to eight of every ten consumers in Brazil used new digital sales channels such as WhatsApp and social media in 2021. In a survey, ten percent of respondents said they had participated in a live commerce session in the past and, among those, more than half had purchased a product on that occasion. When asked if they were willing to attend a livestream sales event in the future, 88 percent of the Brazilians surveyed answered affirmatively. Clothing and accessories is one of the most wanted live commerce categories in Brazil.

Live commerce usage among consumers in Brazil in 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

Brazil

Survey time period

June 2021**

Number of respondents

1,681 respondents

Supplementary notes

* Only among live commerce participants (10 percent of survey respondents).
** The source does not provide an exact date of survey or further methodological details. The date of survey given is the month of publication.

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