Influencer type that consumers purchased endorsed products Thailand 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 56.6 percent of Thai respondents who had purchased an item or product endorsed by an influencer stated that they purchased the item endorsed by YouTubers. The same survey showed that the majority of the respondents in the country had buying experience of the item endorsed by the influencer.
