According to a survey on social media influencers conducted by Rakuten Insight in October 2020, around 46 percent of respondents who were 45 to 54 years old from the Philippines stated that they bought a product endorsed by an influencer because they were convinced by the influencer's promotion.
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
The survey was conducted among:
1,324 respondents aged 16 to 24
2,714 respondents aged 25 to 34
1,837 respondents aged 35 to 44
607 respondents aged 45 to 54
176 respondents aged 55 and older
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Rakuten Insight. (June 12, 2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Main Reasons for Buying a Product Endorsed by An Influencer in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/ (last visited October 14, 2024)
Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202338/philippines-reason-buying-products-endorsed-by-influencers-by-age-group/
