Reasons for buying items endorsed by influencers Singapore 2023, by age group

Reasons for purchasing products that were endorsed by influencers in Singapore as of May 2023, by age group

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Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

2,258 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"

Figures have been rounded

The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents

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