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Supermarkets with the largest budgets for organic product advertising in France 2020

The share of voice is a measurement model within advertising that measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. In 2020, the Carrefour chain was the first communicator in the organic food market, with a 24.3 percent share of voice. Conversely, Cora (2.8 percent), Aldi (one percent), and Auchan Supermarket (0.6 percent) were under-communicating on organic products.

Ranking of the main supermarket chains' shares of organic product retail advertising expenditure in France in 2020

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Sources

Release date

January 2021

Region

Worldwide, France

Survey time period

2020

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Organic products retail in France "

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