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Price ranges for influencer collaboration product Thailand 2020, by gender

According to a survey on social media influencers conducted by Rakuten Insight in October 2020, the most acceptable price range that both Thai female and male respondents were willing to buy an influencer collaboration product, was when the collaboration product was the same price as a similar product that does not have the influencer's name on it.

Acceptable price ranges for Thais to purchase an influencer collaboration product as of October 2020, by gender

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In cooperation with
Rakuten Insight
Release date

January 2021



Survey time period

October 8 to 31, 2020

Number of respondents

4,924 respondents

Age group

16 years and older

Special properties

among 2,844 female and 2,080 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded.

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