According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 44 percent of Singaporean respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020
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Rakuten Insight. (January 14, 2021). Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1202477/singapore-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020." Chart. January 14, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1202477/singapore-products-bought-based-on-influencers-endorsement/
Rakuten Insight. (2021). Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1202477/singapore-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Singapore as of October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1202477/singapore-products-bought-based-on-influencers-endorsement/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020 Statista, https://www.statista.com/statistics/1202477/singapore-products-bought-based-on-influencers-endorsement/ (last visited June 27, 2022)
