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Products bought based on influencers' endorsement Singapore 2020

Published by J. Müller, Apr 7, 2021
According to a survey on social media influencers conducted by Rakuten Insight in October 2020, approximately 44 percent of Singaporean respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.

Type of products purchased by consumers based on influencers' endorsement in Singapore as of October 2020

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Singapore

Survey time period

October 8 to 31, 2020

Number of respondents

1,762 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded

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