According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 61 percent of respondents from the Philippines who have purchased an item or product endorsed by an influencer stated that they purchased an item endorsed by a YouTuber. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by the influencer.
Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed (last visited February 18, 2025)
Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202502/philippines-influencer-type-for-endorsed-products-consumers-purchased/?__sso_cookie_checker=failed