Japan: anime merchandising market size

The revenue of the animation merchandising market in Japan amounted to 663.1 billion Japanese yen in 2021. Despite the effects of the COVID-19 pandemic and related countermeasures, such as the limitation of visitors at events, the size of the market increased by more than 81 billion yen compared the previous year. The source pointed out that the e-commerce market and merchandise products for titles such as "Demon Slayer" and "Evangelion" exerted a positive influence on the market.

Revenue of the animation merchandising market in Japan from 2012 to 2021 (in billion Japanese yen)

Characteristic	Revenue in billion Japanese yen
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Release date

January 2023

More information

Region

Japan

Survey time period

2012 to 2021

Special properties

domestic revenue

Supplementary notes

Revenues arising only from Japanese animation characters ranked in the top 100 characters selling well in Japan were tallied.
Revenues arising from the use of characters in advertisements and pachinko/pachinko-slot machines were not included.

100 Japanese yen equal 0.73 U.S. dollars or 0.66 euros as of May 2023.

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