Japan: anime merchandising market size

The revenue of the animation merchandising market in Japan amounted to 669.3 billion Japanese yen in 2022. The market size increased for the second year in a row after experiencing a slight decline in 2020 due to the COVID-19 pandemic and related countermeasures, such as the temporary closure of shops and the cancellation of events. The source pointed out that the market in 2022 developed positively because of franchises such as "Pokémon," "Chiikawa," "Spy x Family," and "Detective Conan," as well as sales at movie-related events, pop-up stores, and character-themed cafés.

Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen)

Characteristic	Revenue in billion Japanese yen
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Release date

February 2024

More information

Region

Japan

Survey time period

2013 to 2022

Special properties

domestic revenue

Supplementary notes

Revenues arising only from Japanese animation characters ranked in the top 100 characters selling well in Japan were tallied.
Revenues arising from the use of characters in advertisements and pachinko/pachinko-slot machines were not included.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.

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