The revenue of the animation merchandising market in Japan amounted to 700.8 billion Japanese yen in 2023. The market size increased for the third year in a row after experiencing a slight decline in 2020 due to the COVID-19 pandemic and related countermeasures, such as the temporary closure of shops and the cancellation of events. Franchises such as "Pokémon," "Chiikawa," "One Piece," and "Mobile Suit Gundam" contributed to the market reaching a new peak in 2023.
Revenue of the animation merchandising market in Japan from 2014 to 2023
(in billion Japanese yen)
domestic revenue; end-user revenue (not including digital revenue)
Supplementary notes
Revenues arising only from Japanese animation characters ranked in the top 100 characters selling well in Japan were tallied. Revenues arising from the use of characters in advertisements and pachinko/pachinko slot machines were not included.
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
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The Association of Japanese Animations. (January 15, 2025). Revenue of the animation merchandising market in Japan from 2014 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed
The Association of Japanese Animations. "Revenue of the animation merchandising market in Japan from 2014 to 2023 (in billion Japanese yen)." Chart. January 15, 2025. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed
The Association of Japanese Animations. (2025). Revenue of the animation merchandising market in Japan from 2014 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed
The Association of Japanese Animations. "Revenue of The Animation Merchandising Market in Japan from 2014 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 15 Jan 2025, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed
The Association of Japanese Animations, Revenue of the animation merchandising market in Japan from 2014 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed (last visited February 14, 2025)
Revenue of the animation merchandising market in Japan from 2014 to 2023 (in billion Japanese yen) [Graph], The Association of Japanese Animations, January 15, 2025. [Online]. Available: https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/?__sso_cookie_checker=failed