Development of the Prada brand worldwide 2017-2022

Brands IPX (global): development of the Prada brand worldwide from October 2017 to October 2022

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Release date

October 2022



Survey time period

October 1, 2017 to October 1, 2022

Special properties

Beginning of each month

Supplementary notes

The Brands IPX (Global) measures the market development of a fashion brand in a relative, independent of the price segment and worldwide comparison.
The index development allows for credible analysis for brand development in real time and anticipates, to a large extent, the sales trend of a brand.
The index value reflects the “effective market value” of a fashion brand (which means core brand value excluding economic indicators, see IFDAQ Brand Anatomy), which is influenced by one of the market dynamics energetically weighting various factors (such as marketing activity, influence, market efficiency, prestige, global media presence etc.).

Figures were rounded for better understanding of the statistic.

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