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Influencer type for endorsed-products consumers purchased Philippines 2020, by age

Type of influencer endorsing products that consumers purchased in the Philippines as of October 2020, by age group

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

Philippines

Survey time period

October 8 to 31, 2020

Number of respondents

7,084 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of influencer endorsed the product that you purchased?"

Figures have been rounded.

The survey was conducted among: 2,060 respondents aged 16 - 24 years 2,875 respondents aged 25 - 34 years 1,668 respondents aged 35 - 44 years 392 respondents aged 45 - 54 years 89 respondents aged 55 years and older

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