According to a survey on social media influencers conducted by Rakuten Insight in May 2023, majority of respondents from the Philippines across all ages stated that they purchased products endorsed by YouTube influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.
Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "What type of influencer endorsed the product that you purchased?".
The survey was conducted among:
1,324 respondents aged 16 to 24
2,714 respondents aged 25 to 34
1,838 respondents aged 35 to 44
607 respondents aged 45 to 54
176 respondents aged 55 and older
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed (last visited February 10, 2025)
Type of influencers whose endorsed products were purchased by consumers in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202539/philippines-influencer-type-for-endorsed-products-consumers-purchased-by-age/?__sso_cookie_checker=failed