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Development of the Chanel brand worldwide 2016-2021

Brands IPX (global): development of the Chanel brand worldwide from April 2016 to May 2021

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Source

In cooperation with
IFDAQ
Release date

June 2021

Region

Worldwide

Survey time period

April 1, 2016 to May 1, 2021

Special properties

Beginning of each month

Supplementary notes

The Brands IPX (Global) measures the market development of a fashion brand in a relative, independent of the price segment and worldwide comparison.
The index development allows for credible analysis for brand development in real time and anticipates, to a large extent, the sales trend of a brand.
.
The index value reflects the “effective market value” of a fashion brand (which means core brand value excluding economic indicators, see IFDAQ Brand Anatomy), which is influenced by one of the market dynamics energetically weighting various factors (such as marketing activity, influence, market efficiency, prestige, global media presence etc.).

Figures were rounded for better understanding of the statistic.

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