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Types of influencers whose endorsed products were purchased India 2020

Types of influencers whose endorsed products were purchased across India in October 2020

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Source

In cooperation with
Rakuten Insight
Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

16,614 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What type of influencer endorsed the product that you purchased?

The survey question had 5,469 female and 11,145 male respondents.

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Statistics on "Social media usage in India "

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