According to a survey by Rakuten Insight in May 2023, the majority of both female and male respondents in India purchased products endorsed by YouTube influencers, with 70 percent of male respondents choosing such products. Meanwhile, Items endorsed by Instagram influencers were the next most purchased, while being more popular with female respondents.
Types of influencers whose endorsed products were purchased across India in May 2023, by gender
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Female
Male
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Rakuten Insight. (June 12, 2023). Types of influencers whose endorsed products were purchased across India in May 2023, by gender [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/
Rakuten Insight. "Types of influencers whose endorsed products were purchased across India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/
Rakuten Insight. (2023). Types of influencers whose endorsed products were purchased across India in May 2023, by gender. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/
Rakuten Insight. "Types of Influencers Whose Endorsed Products Were Purchased across India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/
Rakuten Insight, Types of influencers whose endorsed products were purchased across India in May 2023, by gender Statista, https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/ (last visited September 07, 2024)
Types of influencers whose endorsed products were purchased across India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202896/india-types-of-influencers-whose-endorsed-products-were-purchased-by-gender/
