Types of influencers whose endorsed products were purchased India 2020, by gender

Published by
Tanushree Basuroy,
Mar 1, 2022
According to a survey by Rakuten Insight in October 2020, the majority of both female and male respondents in India purchased products endorsed by YouTube influencers. Television and Instagram influencers were some of the other major responses given by the participants.

Types of influencers whose endorsed products were purchased across India in October 2020, by gender

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Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

16,614 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What type of influencer endorsed the product that you purchased?

The survey question had 5,469 female and 11,145 male respondents.

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