According to a survey by Rakuten Insight in 2023, more than 60 percent of respondents across all age groups primarily chose to purchase products endorsed by YouTubers, followed by Instagram influencers. Products endorsed by other influencer types, such as actors, singers, models, etc., found a solid consumer base among those aged 55 years and above.
Types of influencers whose endorsed products were purchased across India in May 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Types of influencers whose endorsed products were purchased across India in May 2023, by age group [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. "Types of influencers whose endorsed products were purchased across India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. (2023). Types of influencers whose endorsed products were purchased across India in May 2023, by age group. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. "Types of Influencers Whose Endorsed Products Were Purchased across India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight, Types of influencers whose endorsed products were purchased across India in May 2023, by age group Statista, https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/ (last visited October 15, 2024)
Types of influencers whose endorsed products were purchased across India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
