Types of influencers whose endorsed products were purchased India 2023, by age group
Rakuten Insight in 2023, more than 60 percent of respondents across all age groups primarily chose to purchase products endorsed by YouTubers, followed by Instagram influencers. Products endorsed by other influencer types, such as actors, singers, models, etc., found a solid consumer base among those aged 55 years and above.
According to a survey by