Annual cost of an FMCG influencer worldwide 2020, by country
During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that cooperation with a single influencer cost Italian FMCG companies on average 29.97 thousand U.S. dollars annually. In the United States, the cost amounted to 13.15 thousand U.S. dollars.
