During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that cooperation with a single influencer cost Italian FMCG companies on average 29.97 thousand U.S. dollars annually. In the United States, the cost amounted to 13.15 thousand U.S. dollars.
Annual cost of an FMCG influencer in selected countries worldwide as of June 2020
(in U.S. dollars)
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kroll. (November 1, 2020). Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved November 29, 2021, from https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. "Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars)." Chart. November 1, 2020. Statista. Accessed November 29, 2021. https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. (2020). Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 29, 2021. https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. "Annual Cost of An Fmcg Influencer in Selected Countries Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1202911/influencer-cost/
Kroll, Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1202911/influencer-cost/ (last visited November 29, 2021)
