During a 2020 survey carried out among marketing professionals working for fast-moving consumer goods (FMCG) brands, it was found that cooperation with a single influencer cost Italian FMCG companies on average 29.97 thousand U.S. dollars annually. In the United States, the cost amounted to 13.15 thousand U.S. dollars.
Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Influencer marketing worldwide
Overview
8
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2017-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
8
- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2022
Instagram
8
- Basic Statistic Countries with the most Instagram users 2022
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
8
- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2021 worldwide, by profile size
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
18
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Turnover growth in FMCG market in Turkey 2020-2021, by channel
- Influencer marketing budget allocation in the U.S. 2019
- Turnover growth of FMCG in Turkey 2016-2021
- Revenue of Anti Brandpeople 2014-2018
- Total FMCG spending change in Belgium 2009-2019
- Net profit growth Century Pacific Food Inc. Philippines 2015-2018
- Leading challenges of influencer marketing in the U.S. 2019
- Canada: marketing activity spending decrease 2015
- Canada: marketing activity spending increase 2015
- 5G vehicular SEP families worldwide 2016-2018
- Storage-related services: implementation revenue worldwide 2010-2015
- Global sales of Games Workshop 2022, by region
- Global packaging paper and paperboard production 2021, by region
Further Content: You might find this interesting as well
Statistics
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Turnover growth in FMCG market in Turkey 2020-2021, by channel
- Influencer marketing budget allocation in the U.S. 2019
- Turnover growth of FMCG in Turkey 2016-2021
- Revenue of Anti Brandpeople 2014-2018
- Total FMCG spending change in Belgium 2009-2019
- Net profit growth Century Pacific Food Inc. Philippines 2015-2018
- Leading challenges of influencer marketing in the U.S. 2019
- Canada: marketing activity spending decrease 2015
- Canada: marketing activity spending increase 2015
- 5G vehicular SEP families worldwide 2016-2018
- Storage-related services: implementation revenue worldwide 2010-2015
- Global sales of Games Workshop 2022, by region
- Global packaging paper and paperboard production 2021, by region
Kroll. (November 1, 2020). Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. "Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars)." Chart. November 1, 2020. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. (2020). Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1202911/influencer-cost/
Kroll. "Annual Cost of An Fmcg Influencer in Selected Countries Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1202911/influencer-cost/
Kroll, Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1202911/influencer-cost/ (last visited February 05, 2023)
Annual cost of an FMCG influencer in selected countries worldwide as of June 2020 (in U.S. dollars) [Graph], Kroll, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1202911/influencer-cost/