According to a survey by Rakuten Insight in May 2023, 40 percent of the respondents intended not to pay extra for a collaborated product between a brand and an influencer. Meanwhile, the second-highest share participants, accounting for 27 percent, were willing to pay up to 25 percent more than the price of a similar product.
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023
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Rakuten Insight. (June 12, 2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023." Chart. June 12, 2023. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to Spend Money on a Collaboration Product between a Brand and An Influencer in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed
Rakuten Insight, Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023 Statista, https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed (last visited February 13, 2025)
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1203009/india-willingness-to-buy-influencer-collaborated-product/?__sso_cookie_checker=failed