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Change in online shopping frequency according to the generation in France 2020

Due to the outbreak of the COVID-19 virus and the resulting containement, the shopping behavior of many consumers has changed. Resuming to means of online shopping, about 43 percent of Generation Y / Z consumers say they have made more purchases online this year than last year compared to 28 percent of seniors. Younger generations have thus spent more online despite containment and the pandemic, while seniors have not changed their habits.

Frequency of online shopping activities compared to the previous year according to generation in France in 2020

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Sources

Release date

February 2021

Region

France

Survey time period

November 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Online buyers of non-food products in the last 12 months

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "La fréquence des achats en ligne des consommateurs par rapport à l’année dernière".

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