
Peloton global quarterly subscriptions 2019-2022
Founded in 2012 and launched after a Kickstarter funding campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. The company's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. Peloton saw the number of subscriptions to its online services exceed two million for the first time in the third quarter of 2021, and rose further to almost 2.97 million subscriptions by the end of the 2022 fiscal year.