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Reasons for using online travel agencies for booking South Korea 2020, by age

According to a survey on online travel agencies conducted by Rakuten Insight in November 2020, around 74.7 percent of South Korean respondents aged over 55 years cited convenience as their main reason for booking via an online travel agency. Convenience and ease of use was the most attractive feature for online travel agency users across all age groups.

Reasons for using online travel agencies for booking in South Korea as of November 2020, by age

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In cooperation with
Rakuten Insight
Release date

January 2021


South Korea

Survey time period

November 12 to 30, 2020

Number of respondents

4,856 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

Values have been rounded.

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