In 2021, podcast advertising spending was forecast to account for 23.6 percent of digital audio services advertising spending in the United States. The share was forecast to increase to 34.2 percent by 2024. Between 2021 and 2025, podcast ad spend in the U.S. is projected to increase from 1.33 to 2.74 billion U.S. dollars.
Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024
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MarketingCharts. (May 19, 2022). Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed
MarketingCharts. "Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024." Chart. May 19, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed
MarketingCharts. (2022). Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed
MarketingCharts. "Share of Podcasts in Digital Audio Services Advertising Spending in The United States from 2019 to 2024." Statista, Statista Inc., 19 May 2022, https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed
MarketingCharts, Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024 Statista, https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed (last visited February 16, 2025)
Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024 [Graph], MarketingCharts, May 19, 2022. [Online]. Available: https://www.statista.com/statistics/1203248/podcast-share-ad-spend-usa/?__sso_cookie_checker=failed