Technologies impacting marketing 2020

During a 2020 survey carried out among marketing leaders from 30 countries worldwide, 60 percent of respondents said they were expecting 5G and the global expansion of online population to have a major impact on the marketing in the next decade. Smart home technology was named by 50 percent of respondents in the same context.

Technologies which will impact marketing worldwide in the coming ten years as of February 2020

Characteristic	Major impact	Moderate impact	Minor or no impact
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Release date

May 2020

More information

Region

Worldwide

Survey time period

January to February 2020

Number of respondents

6,950*

Special properties

among full-time marketing leaders

Method of interview

Panel survey

Supplementary notes

* The source surveyed 6,950 full-time marketing leaders across 30 countries : Australia, Belgium, Brazil, Canada, Denmark, France, Finland, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, and the United States.

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