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Number of lower-tier city users of major mobile shopping apps in China December 2020

As of December 2020, around 434.36 million users of Mobile Taobao in China were from lower-tier cities or counties. Pinduoduo, a leading online discounter, recorded nearly 335 million mobile users from the lower-tier market.

Leading mobile shopping apps among lower-tier city users based on user numbers in China as of December 2020

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Release date

February 2021



Survey time period

December 2020

Supplementary notes

Share of users were calculated by number of users using this shopping channel divided by number of unique users of this platform.

Percentage points exceeding 100 percent are due to one user used multiple shopping applications of a platform.

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