Concentration of mobile shopping in lower-tier cities in China 2019-2020

Published by
Xin Ou,
Feb 27, 2024
China's mobile commerce market in lower-tier cities is highly concentrated. As of December 2020, around 87.9 percent of users from lower-tier cities shopped on the leading two platforms, while 89.4 percent shopped on the top four platforms. The leading mobile shopping apps among lower-tier users in China are Mobile Taobao, Pinduoduo, and JD.com

Market concentration level of mobile shopping among lower-tier city users in China as of December 2019 and December 2020 (in millions)

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Release date

February 2021

Region

China

Survey time period

December 2019 and 2020

Supplementary notes

The concentration rate is calculated by the unique user number of the top apps divided by the total user numbers. CR2 refers to the top 2 players' concentration rate, and CR4 refers to the concentration rate of the top 4 players.

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