According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 46 percent of the Thai respondents stated that they have never used an online travel agency. By comparison, 44 percent of the respondents stated they had used an OTA before.
Online travel agency usage in Thailand as of June 2023
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Rakuten Insight. (August 2, 2023). Online travel agency usage in Thailand as of June 2023 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed
Rakuten Insight. "Online travel agency usage in Thailand as of June 2023." Chart. August 2, 2023. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Online travel agency usage in Thailand as of June 2023. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed
Rakuten Insight. "Online Travel Agency Usage in Thailand as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed
Rakuten Insight, Online travel agency usage in Thailand as of June 2023 Statista, https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed (last visited February 06, 2025)
Online travel agency usage in Thailand as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203524/thailand-online-travel-agency-usage/?__sso_cookie_checker=failed