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Mobile ad spend in Brazil 2020, by format

Published by
J. G. Navarro,
Jan 6, 2023
In 2019, rich media was the most invested-in format of mobile advertising in Brazil, accounting for 45.1 percent of mobile ad spending, followed by video, which accounted for 27.4 percent. Nonmedia advertising, such as SMS, MMS, and push notifications, accounted for 11.2 percent.

Distribution of mobile advertising spending in Brazil in 2020, by format

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Release date

June 2021

Region

Brazil

Survey time period

2020

Special properties

represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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Statistics on " Advertising in Brazil "

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Statistics on Advertising in Brazil

Overview

5

Ad market in Brazil

7

Traditional advertising

6

Digital advertising

7

Agencies

6

Consumer insights

8

Further related statistics

19

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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