China: projected change on apparel spending after COVID-19 2020

According to the survey on the COVID-19 impact on apparel purchases in China, respondents expected to spend on average three percent more on apparel in the second half of 2020, compared to the average spending in 2019. In April and May 2020, consumers spent about five percent less on clothing compared to the same period in the previous year.

Forecasted change on apparel spending for the 2nd half of 2020 compared to average spending in 2019 in China as of May 2020, by type

Characteristic	Change rate
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Release date

May 2020

More information

Region

China

Survey time period

April 30, 2020 to May 12, 2020

Number of respondents

1,000 respondents

Age group

20 years and older

Special properties

among consumers who bought apparel and footwear products in 2019

Supplementary notes

The survey was conducted among 50 percent of female respondents and 50 percent male respondents.
30 percent of respondents were from Tier 1 cities, 35 percent were from Tier 2 cities, and 35 percent of respondents were from Tier 3 and below cities.
Around nine percent of respondents had a monthly household income of less than 5,000 yuan, 36 percent of respondents earned monthly between 5,000 and 15,000 yuan, 32 percent earned between 15,000 and 25,000 yuan. Around 23 percent of respondents had a monthly income of more than 25,000 yuan.
33 percent of respondents were between 20 and 29 years old, 33 percent of respondents were between 30 and 39 years old, and 33 percent of respondents were above 40 years old.

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